FACE OF INDIA in association with Korea Model Association (KMA), is a platform to promote cultures between India and other countries. It is one of the largest and most bespoke platforms within Asia’s fashion fraternity. Winners of the country finale represent India and compete with 26 other Asian countries to win the title at Asia Model Festival in South Korea.
Asia Model Festival covers three dimensions which are Asia Festival, Asia Model Awards and Face of Asia contest which is broadly replicated across all properties. The event schedule includes the opening show and introduction by contestants, followed by traditional show, group talent show, dress parade and is concluded with the award presentations. With a central aim of creating global awareness about Asia’s models, fashion industry, as well as, introduce worldwide brands and artists to Asia, Asia Model Festival has been developed as the core icon of Asia’s culture industry and a global culture platform. The talented models that are chosen from the contest get opportunities to grow as top Asian models, moreover as world-famous models.
Last season, more than 3800 aspiring models from all over the country had registered during the digital registration drive through the website www.faceofindia.in. Based on their talent and country-wide voting, female and male contestants were selected for the final round. Winners of the country finale represented India and competed with 26 other Asian countries at Asia Model Festival.