Modeling contests go virtual: world’s first online model hunt to select Asia’s top model

The Asia Model Festival Organizing Committee (AMFOC) will host the “Untact Face of Asia 2020 in Seoul” will host the world’s very first virtual modeling festival.

The event ― sponsored by the Ministry of Culture, Sports and Tourism, Seoul city and Seoul Tourism Organization ― will kick off on Sept. 15 with 80 models from 28 Asian countries starting their first mission online. The selected models will join the 100-day survival competition to become Asia’s top model.

Models all over the world who have passed preliminary rounds will utilize online video content to show off their beauty and get a chance to brand themselves as model influencers. Online voting will be held for global fans to support their favorite models and take part in the world’s very first virtual model festival.

“The pandemic has also affected the fashion industry and recent ‘untact’ trend led us to make new changes in how we reach out to people. We will become a global model festival that further evolves through contents out of numerous platforms.” Yang Eui Sig, the president of AMFOC said.

The winner will be selected at the final round which will be aired live on December 4. This year’s top model will be awarded 100 million won.

The Asia Model Festival, which has been held for 15 years since 2006, is Asia’s largest celebrity model search project. “Face of Asia,” the first event of the “Asia Model Festival” and “Asia Model Awards,” boasts its global influence to have found models-turned-actors like Ahn Jae-hyun, Lee Tae-hwan, and Joo Won-dae and more, who are well-known models in South Korea as in foreign countries.

Models from 28 Asian countries, including South Korea, Singapore, India, Mongolia, Nepal, Japan, China, Kazakhstan, Cambodia, Manila, Indonesia, and Uzbekistan, take part in this year’s “Untact Face of Asia 2020 in Seoul”.

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