The Asian Model Festival organizing committee Chairman Yang Eui-Sig signed a joint MOU with global hair designer Loreal Professional Paris to produce cultural contents based on the model industry and to promote mutual development and revitalization f beauty industry.
“Loreal” which recently launched “Inoa,” an innovative Korean saline drug in Korea, will participate in the 2016 Asian Model Festival through the selection of brand models and the Loreal Professional Paris Hair Show as part of the MOU.
Yang Eui-Sig, Chairman of the Korea Modelling Association, predicted, “This will be a great opportunity to turn into a marketing and cultural content upgraded by applying Asia’s most recognized model and world-class brand, Loreal Professional Paris, to related industries.”
Meanwhile, the 13th Asian Model Festival (13th 2018 Asia Model Festival) will open its 13th Asian Model Festival at 7 p.m. on May 3 at Namsangol Hanok Village, starting with Asia U.S. Festival. Afterwards, the K-MODEL AWARDS, a awards ceremony for Korean models and related industries, will be held on May 5 at 2 p.m. and the Face of Asia with MyGenomeBox, an Asian rookie model competition, will be held at 7 p.m.