Asia Model Festival to launch K-beauty products

The Asia Model Festival Organizing Committee (AMFOC), ENBIOSCIENCE and Kobea Group have signed a memorandum of understanding to cooperate in the launch of “K-beauty” PB (Private Brand) products.

The Asia Model Festival, the largest celebrity model search project in the region, has been held for the past 15 years.

ENBIOSCIENCE is an ODM company specializing in research and development of medical skin care products and supplementary skin care equipment such as lasers. The company’s products have been exported to global beauty retailer Sephora and many other customers in about 40 countries.

Kobea Group, operator of UZNEX, Uzbekistan’s digital asset trading platform, has been working with AMFOC in creating a business model of combining the entertainment business with the block chain platform, where it can recruit, educate and manage social media influencers, while developing fashion and beauty products using blockchain technology.

The PB products co-developed by the companies will be launched on online shopping store Asiacat (www.asiacat.net). Sales offices will also be set up in the United States.

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