Asia Model Festival Organizing Committee (AMFOC) and Korean Foundation for International Cultural Exchange (KOFICE) Announce ‘Face of Korea’ to be Held at Namsan Crest72 on the 23rd

The ‘Face of Korea’ competition, which serves as the Korean National Preliminary for the 2025 High1 Resort Asia Model Festival’s Face of Asia, will be held on the 23rd at Crest72, Namsan. This year marks the 20th anniversary of the Asia Model Festival.

The event will feature top male and female models from up to 25 Asian countries, including Korea, Japan, China, and Mongolia, all of whom have been selected through regional qualifiers.

Finalists of this competition will not only have the opportunity to be cast by leading domestic model agencies, but also to participate in prestigious events such as Seoul Fashion Week, Asia Open Collection, and the Asia Model Awards. Additionally, it will provide a stepping stone for international expansion, opening doors to markets in China, Hong Kong, Singapore, and beyond.