Celebrating its 21st anniversary, the 2026 Asia Model Festival (AMF) has now established itself as a truly global festival that captures the world’s attention.
Over the past years, starting from Seoul, we have successfully hosted national representative model selection contests across 27 Asian countries, including Mongolia, the Philippines, Kazakhstan, Uzbekistan, Kyrgyzstan, Tajikistan, Armenia, Georgia, Korea, Vietnam, Japan, Myanmar, Indonesia, China, Singapore, Bangladesh, India, Nepal, Sri Lanka, Arabia, Malaysia, Hong Kong, Taiwan, Macau, Iran, Thailand, and Cambodia.
Just like the historic Silk Road that once connected the East and the West, we have built a massive network called the ‘Asia Model Road,’ connecting Seoul with the entirety of Asia. As a result, new star models representing each Asian nation will continuously emerge and grow along this path, standing at the forefront of contemporary trends as the new leaders of the future fashion and beauty culture industry.

The ‘Asia Model Road’ is the ultimate beauty content platform that turns the dreams and imaginations of everyone who pursues beauty into reality. It is the very place where not only models but all information and businesses related to beauty—such as fashion, cosmetics, makeup, aesthetics, and jewelry—converge.

A grand market where culture and industry communicate and interact with each other; that is the ‘Asia Model Road.’ We invite you to witness the overwhelming future of the Asian cultural industry through our festival’s major leagues that tour across Asia year-round: , , and the . The Asia Model Festival is, in itself, a massive open marketplace.

Anyone with talent, passion, and innovative ideas can journey through the Asia Model Festival and turn their dreams and hopes into reality. We have entered an era where Asia stands at the center of human civilization and the global economy. We, the 4.5 billion Asians, are the world; Asia is no longer the periphery of the West, but the very center of the globe.

The Asia Model Festival is a celebration that symbolizes this Asian pride. Though our races, languages, religions, and cultures may differ, we are all one, united by a single, grand dream.

‘Asia is One, One Asia Dream!’
Let us become the light of the world through the Asia Model Festival’s core themes of love, peace, and dedication!

Thank you.

Yang Eui-sig
Chairman, Asia Model Festival Organizing Committee