This stage is for you!

In celebration of the 20th anniversary of the 2025 Asia Model Festival, an open audition & competition for senior models aged 40 and above will be held. This project is more than just an audition — it is a special opportunity for the senior generation to grow as brand models and take a leap toward becoming Asia’s representative senior models.
On a stage that has been graced by models, artists, and celebrities, it’s time for seniors to become the true stars.

Event Dates

October 24, 2025: Brand Model Matching Audition
October 25, 2025: Main Competition

Venue

Main Hall, Convention Center, High1 Resort, Kangwon Land

Participants

50 Senior Models (30 Korean Senior Models + 20 Asian Senior Models)

Hosted & Organized by

Asia Model Festival Organizing Committee (AMFOC)

Competition Overview

Recruitment Information

– Eligibility –

Men and women aged 40 and above as of this year (born in 1985 or earlier).
No restrictions on gender or nationality

– Application Period –

August 1, 2025 – September 7, 2025

– Announcement of Selected Participants –

September 12, 2025 (Notified individually)

Schedule Overview

– Application Submission –

– Document Screening & Auditions –

Conducted through local partners in each country

– Announcement of Finalists –

Notified individually

– Arrival in Korea –

October 23, 2025

– Main Competition –

October 25, 2025

Benefits for Finalists

– Brand Model Selection –

Opportunity to be selected as a promotional model for a brand
(Model fee: ₩1,000,000)

– Fashion Show Participation –

Participation in an exclusive fashion show at the 2025 Asia Model Festival
(Featuring brands such as Entre Kim, Liang Yu, Line Collection & Homme, etc.)

Opportunity to take part in international fashion weeks
(e.g., China, Hangzhou, Dalian, Dubai, Pune Fashion Weeks)

– Prize Money –

Grand Prize (1 winner): ₩3,000,000
2nd Place (1 winner): ₩2,000,000
3rd Place (1 winner): ₩1,000,000

– Asia Model Awards –

Grand Prize Winner will receive the
Asia Model Awards Rookie of the Year (Senior Model Category)

Program

Photo Wall Event

A special photo zone where both participants and audience members can capture memorable moments together.

Runway & Performance

Senior models will take to the runway to showcase their unique style and confidence in a powerful live performance

Brand Model Selection

Participants will be evaluated for their potential as professional models through collaboration with real brands, with the opportunity to be selected as exclusive brand models

Awards