The global cultural content platform where all Asians are welcome to participate and exchange their experience
Sponsored by the Ministry of Culture, Sports and Tourism of the Republic of Korea, the Asian Model Festival is a key icon and global cultural content platform that represents Asian pop culture and arts industry, promotes Asian models, fashion, and beauty-related industries all over Asia and beyond, as well as introduces global brands and artists to Asia.
The Asia Model Festival consists of three main events: Face of Asia, Asia Open Collection, and Asia Model Awards.

More than 50 models selected from local competitions in 25 Asian countries improve their skills and determine the best in Asia at model camps in Korea.

The fashion and beauty show where Asia’s leading designers and make-up artists show top-class works in the industry, represented by Asian models.

Asia’s unique large-scale entertainment festival, which brings together top Asian models, Asia’s top designer fashion shows, awards ceremonies Hallyu stars awards ceremonies, K-Pop performances, and many more.

25-Nation Audition Series is a global project that selects rookie models through local auditions held across 25 Asian countries

A prestigious competition where senior models from Korea and abroad are selected through brand collaboration performances and runway showcases

A global fashion runway featuring the next-generation kid and junior models from across Asia

A prestigious competition where kid and junior models from across Asia compete to represent their countries

Korea’s premier model awards ceremony celebrating the excellence of K-fashion and K-models

A special gathering to commemorate two decades of the festival and foster connections across Asia’s model and fashion industries.
Joined by international guests and key partners, the event serves as a meaningful occasion to celebrate the past and share visions for the future