Bridging Authentic Korean Charm with the World Through Glocal Marketing.

Where Korea’s stunning regional attractions and global influencers converge. This premier global promotion solution captures the hidden charms of major cities and provinces like Seoul, Gangwon, Gyeonggi, and Busan in high-end content for worldwide distribution.

Reimagining Local Value through a Global Lens

K-Local Festival is an innovative regional promotion project where elite global models from 25 Asian countries visit and experience South Korea’s major provinces firsthand. Departing from the standardized format of public sector PR, the project trendily reinterprets local culture, landmarks, and specialties through the sophisticated perspectives of international influencers. The resulting high-end content is distributed directly to their home countries via the models’ personal networks and official media, inspiring potential tourists worldwide.

Key Programs

An integrated promotional solution highlighting local charm globally through high-end content creation and global models’ immersive experiences, seamlessly connected with organic viral growth and live offline runways.

Global models visit iconic regional landmarks, traditional markets, and vibrant festival sites to personally experience local culture and cuisine. These vivid, authentic reactions and joyful moments are captured in a compelling reality-style format.

Moving beyond basic sketches to produce world-class fashion films, beauty pictorials, and creative short-form content set against regional landmarks, delivering premium promotional assets to local governments.

Content personally captured by the models is uploaded to their respective global social media channels, such as Instagram and TikTok, in their native languages. This strategy generates organic and explosive viral reach by leveraging established local fandoms in each model’s home country.

Special runway fashion shows featuring local specialties—such as Hansan Ramie and Jinju Silk—or collections from regional designers, creating a vibrant festival atmosphere across both online and offline platforms.

25 Nations’ Mega-Mouths: The Voices Shaping Asia

Leveraging the robust Asia Model Festival (AMF) network, top models and influencers with hundreds of thousands to millions of followers participate in this project. A single post or word from these individuals instantly dictates trends for the younger generation in their respective nations, ensuring the most rapid and effective promotion of Korea’s regional landmarks.

Partnerships and Inquiries

We will bring the world’s attention to your city. We will provide distinctive global tourism marketing and high-end promotional content for local governments and public institutions.

• Inquiries: amfoc.org@gmail.com

• Tel: +82-2-548-5777 (Asia Model Festival Organizing Committee Secretariat)

• Business Hours: 10:00 – 17:00 | Mon – Fri (Closed on Weekends and Public Holidays)

Request a Quote & Global Casting Inquiry