A Grand First Step Towards the Global Stage
A massive roadshow connecting 25 Asian countries.
The global preliminaries—an overwhelming scale designed to discover and nurture new stars who will fascinate the world—begin now.
“From Asia’s Hidden Gem to a Global High-End Icon.”
Asia Model Road is the largest model and artist discovery project in Asia. Through large-scale local preliminaries held directly in 25 countries, we identify hidden talents from across the region. Serving as a base camp for rising stars, we provide a specialized nurturing system aligned with global standards to launch them onto the world stage.
First Half – Second Half of 2026 (Sequential events throughout the year)
25 Member Countries: Including Northeast, Southeast, Central, and Southwest Asia.
Applications and schedule updates are available via local partners and official local channels in each respective country.
Eligibility
Seeking the next-generation all-rounder stars who will push beyond their limits to dominate global runways and K-pop stages.
Aspiring Fashion & Beauty Models
Those who dream of walking global high-end runways and becoming ambassadors for mega brands.
Aspiring K-POP Idols & Artists
Aspiring K-pop stars with vocal, dance, and performance skills ready to captivate the world.
Commercial & Advertising Models
Individuals possessing unique charisma and star power to set new trends in the ever-evolving global media landscape.
Creators & Multi-Talented Entertainers
Those ready to showcase their unique talents across various fields, including short-form video and acting.
Highlights
A hybrid festival where unique traditional cultures from each nation meet the latest beauty and fashion trends.
Participant Benefits
Exclusive privileges await the grand winners and outstanding participants who advance through the regional qualifiers.
Advance to the Main Stage
An exceptional opportunity to represent your country on the final stage of FACE of ASIA, held in South Korea.
All participation expenses fully funded
Finalists in South Korea will receive full financial support for the entire process, from round-trip flights to elite base camp residency and professional high-end training programs.
Brand Model Casting Opportunities
Become the face of global beauty and fashion brands with exclusive modeling contracts and a chance to perform on mega showcase stages across Asia.
Global Management
Receive professional global management and ongoing access to premium K-content production, including high-end photoshoots and videos designed to maximize your international influence.
Music Album & Music Video Production for Winners
The grand winner of FACE of ASIA will be granted an exclusive opportunity to debut as an artist, featuring an official album release and a high-end music video production.
Inquiries & Consultation
JOIN THE ASIA MODEL ROAD
Please feel free to contact us if you are interested in hosting local preliminaries, exploring sponsorship opportunities, or have any inquiries regarding audition participation.
Partnership & Sponsorship: amfoc.org@gmail.com / +82-2-548-5777
Audition & General Inquiries: amfoc.org@gmail.com
