A Grand Runway Beyond Asia: The Overwhelming Finale
25 Nations, One Dream Stage: The Ultimate Proving Ground for Asia’s Finest Models
The world’s largest high-end model competition begins now, crowning the next Asian star at the heart of global beauty and fashion trends.
“As the stars of Asia gather, they become the one light that illuminates the world.”
FACE of ASIA is Asia’s largest global competition, where elite national models selected through local preliminaries—the Asia Model Road—across 25 countries compete for the final title. Beyond a simple modeling contest, it serves as a masterpiece stage for the birth of Asian top stars, where regional fashion, beauty, and culture converge with global mega-brands and the entertainment industry.
2026 AMF Main Week Period (2nd Half of 2026)
Held for approximately 10–14 days prior to the finals (At Korea’s premier luxury training facilities)
One day between November 19–22, 2026 (Main Hall, High1 Resort Convention Center, Gangwon-do)
TBA
※ Global broadcast schedules and specific venues will be announced later through official channels.
Eligibility
All-rounder artists poised to transcend the runway and excel in global media, music, and acting.
Having survived competition among tens of thousands, these are the most flawless and versatile global models standing at the heart of Asia.
Qualifications
Final winners and top-tier finalists from local preliminaries (Asia Model Road) and partner competitions across 25 Asian countries.
National Representative Models
Models serving as cultural ambassadors to showcase their nation’s beauty and fashion on a global stage
Competition Structure
An overwhelming journey to the finals: through rigorous verification via professional camps and online voting, featuring 25-nation traditional costume performances and brand showcases to crown the ultimate model of Asia.
01. Model Camp
“Global Top Model Incubating Camp”
An intensive training program where representative models from 25 countries live together to build multinational networks. Under the direction of top-tier experts, they perfect their runway walking, photo shoots, performance choreography, and content creation.
02. Concept Photoshoot
“High-Quality Editorial & Video Missions”
Participants complete team and individual photo shoots and commercial film missions tailored to the concepts of global beauty and fashion brands, undergoing an intensive evaluation of their practical capabilities as future global ambassadors.
03. Online Popularity Voting
“Stars Created by the World: Online Vote”
Real-time popularity voting takes place on the official platform, allowing fans worldwide to participate directly. By revealing participant profiles and mission videos, this core evaluation stage measures public support and objectively verifies the star quality required to succeed in the actual global market.
04. National Costume Performance
“Asia’s Spirit, One Runway of Harmony”
National representative models take to the runway in magnificent traditional costumes from 25 countries, each reflecting a unique history and beauty. Moving beyond a standard fashion show, it is a spectacular and moving visual performance where the diverse cultures of Asia blend in perfect harmony.
05. Brand Collaboration Show
“Brand Collection Showcase”
This is a collaborative stage featuring global sponsors and partner brands. Models deliver performances that maximize brand value, providing a platform for them to demonstrate their potential as global ambassadors and secure actual business opportunities as brand models.
06. The Grand Finale
“The Grand Finale: Crowning the Pinnacle of Asia”
A massive runway stage broadcast live to the entire world. Here, the ultimate models of Asia—selected through a series of intense missions—are finally revealed. This overwhelming production, integrated with spectacular K-POP performances, marks the pinnacle of Asia’s largest beauty and fashion festival.
Highlights
A live global broadcast reaching tens of millions, showcasing the fierce competition between the elite national representatives of 25 Asian countries. This event serves as a massive global business hub where the beauty, fashion, and entertainment industries converge in their entirety.
Participant Benefits
To ensure that the national representative models who have surpassed local preliminaries leap to global stardom, we provide support on an unprecedented scale along with exceptional business opportunities.
Face of Asia Grand Prix (Cash Prize & Trophy)
The prestigious title and trophy awarded to Asia’s top model, accompanied by a grand cash prize.
Exclusive Album Release & Music Video Production for the Winner
The first-place winner will be granted an exclusive, groundbreaking opportunity to debut as a K-Artist, featuring an official album release and the production of a high-end music video.
Exclusive Modeling Contracts with Global K-Beauty & Medical Brands
Exclusive “Fast-Track” casting as global ambassadors for leading cosmetic, high-end fashion, and healthcare brands participating as sponsors across Asia.
Casting Opportunities for Global OTT & K-Content
Expanding boundaries from the runway to acting and beyond: We provide exclusive opportunities to star in premium K-content, including web dramas and variety shows, to launch your career as a versatile creator.
Runway Debuts in Mega Collections and International Fashion Weeks
Providing direct designer casting opportunities for main stages of major domestic and international fashion shows, including the ‘Asia Open Collection.’
Contact & Inquiry
Witness the birth of a star who will rise beyond Asia to lead the world. Be a part of this historic moment.
We welcome inquiries from potential partners interested in Face of Asia main sponsorships, global broadcasting and media alliances, and strategic brand collaborations.
