Beyond Asia, To the World: The Journey of Asia Model Festival

“Through Korea to Asia and Asia to the World: Asia Model Festival leads global cultural exchange and industrial growth beyond just an awards ceremony.”

The Genesis: Forging Asia’s Cultural Network

2006 – 2012: The Birth of a Vision and Strategic Growth across Asia

2006

Hosted the 1st Hallyu Model Awards (Beginning of the Asia Model Festival)

2007

Hosted the Korea-China-Japan Model Festival

2011

Launched ‘Face of Asia’, the premier audition for rising Asian models

Established the foundation for a global festival with 13 participating nations

2012

Launched full-scale regional competitions across Asia

2012

Launched ‘Asia Open Collection’ featuring Asian designers and brands

Inaugurated the ‘Asia Open Collection’ as a premier stage for regional fashion

2016-2020: Bridging Cultures Through Digital Transformation

An era of profound evolution where the festival transcended its boundaries, aligning with national-scale mega-events and etching its place in history by pioneering the world’s first virtual festival.

2016

Established a monumental partnership with Suwon City to co-host the Asia Model Festival, bridging urban heritage with contemporary fashion.

Showcased the grandeur of Asian heritage through a traditional dress fashion show held at the historic Suwon Hwaseong Fortress.

2017

Appeared in a KBS documentary: “Asia is 20 Years Old”

2018

Appointed as official ‘Asia Model Ambassadors’ for the PyeongChang 2018 Olympic & Paralympic Winter Games, serving as the cultural face of Asia.

2018

Showcased the “Asian Traditional Dress Fashion Show” at the PyeongChang Olympic Plaza, celebrating Asian heritage on a global stage.

2018

Presented the “Asian Traditional Dress Fashion Show” at the Asia Culture Center (ACC), solidifying the festival’s role as a guardian of Asian heritage.

2018-2020

Collaborated with the Seoul Metropolitan Government to produce official promotional content, spearheading global marketing initiatives for the city.

2020

Pioneered a new era by successfully hosting the world’s first virtual (contactless) Face of Asia and Asia Model Awards.

2022 – 2025: A Leap Forward as a Global Convergence Festival

During this period, it fully established itself as a key global platform encompassing the beauty and fashion industries by creating synergy with the MICE industry and integrating live commerce.

2022

The 17th Asia Model Festival Held in Uijeongbu, Gyeonggi Province

2024

The 19th Asia Model Festival Held at High1 Resort in Jeongseon, Gangwon Province.

Created synergy with international integrated resorts and premier MICE destinations, contributing to the attraction of foreign tourists.

2025

The 20th Anniversary: Hosted on the Largest Scale to Date

Participants: Approximately 3,000 global figures participated, including top models, designers, influencers, and Chinese influencers (Wang Hong) from 25 Asian countries.

Achievements: Fully established as an ‘Integrated Fashion & Beauty Exchange Festival’ by facilitating beauty industry networking combined with live commerce, and through the full-scale introduction of stages for senior and child models.

2025

Hosted the Asian Traditional Clothing Fashion Show at the ACC

2025

Supported Global Promotions for Major Local Governments and Events

Supported global promotions for major local governments by producing promotional videos with Asian models for campaigns in Gangwon, Gangneung, Jecheon, and Jeongseon.