The ‘2023 Asia Model Awards’ was held on the 5th at the Ibex Studio on the 5th floor of AK Plaza in Gwangmyeong-si, Gyeonggi-do, and the ‘2023 Asia Model Festival’, which was held from November 3rd to 5th, hosted by the Asia Model Festival Organizing Committee (Chairman Yang Eui-sik) and sponsored by the Ministry of Culture, Sports and Tourism, came to a successful close.

The Asia Model Festival, which opened with a splendid opening ceremony on November 3rd, was held as an event to award prizes to artists and brands in related fields as well as 16 different fashion shows from 8 countries including Korea.

Various and splendid fashion shows were held, including the appearance of Hong Kong, Vietnam kids models, Korean senior models, and Asian fashion models, as well as the Langyu Fashion Show, J&KELL Jewelry Show, Aroma Life Fashion Show, Hanbitdan Fashion Show, Tajikistan VAS ASOEV, Malaysia Micheal Ooi, Eva Cube Fashion Show, China Leway Kids Boy, Leway Kids Girl K-pop dance performances, Philippines Aiodea & ARCHIVES Fashion Show, Mongolia O COUTURE Fashion Show, Thailand BALC Fashion Show, Japan Uttrykk Fashion Show, Art Valley Asan Signature Fashion Show, JA, Laon, and Korea Model Association Senior Fashion Show. In addition, as a venue for exchange of related industries based on Asian fashion and models, awards were given to models, influencers, and brands active in related fields.

On November 4, a book concert was held to publish ‘Asia is Twenty’, which contained the meaning and footsteps of the Asia Model Festival, which was held as part of the 2023 Asia Model Festival. Chairman Yang Eui-sik, the author, personally planned and ran the Asia Model Festival and shared with an audience of 500 people the 18 years he spent ‘wearing a tuxedo and sneakers’ to make it the best event in Asia.

On the same day, the 4th, the 2023 Face of Asia with FANTOO was held, where the best model representing Asia in 2023 was born through the passion and fierce competition of models from 24 Asian countries, hosted together with the Korea Influencer Association. From May to October, 57 male and female models selected through national competitions in 24 Asian countries showcased their talents in a new format of ‘Face of Asia’ that combined musicals with artists such as Dal Shabet’s Subin, opera baritone Jo Hyun-il, singer Choi, and Jang Hyo-kyung, and the models of the sponsors who participated together and the best models in Asia were born. On this day, Lee Dae-young (Chairman of the Jury, Dean of the Graduate School of Arts at Chung-Ang University), Mok Eun-jung (Designer), Lee Jeong-min (Take Hotel), Indonesian Ayu Ma, Nepalese Niti Shah, Bangladeshi Jessia Islam, Cambodian Daravuth Try, Indian Ekta Maru, Philippine Nico Locco, Uzbekistan Sitora Farmonova, and Vietnamese HARI WON participated as judges, along with industry experts and famous Asian model stars.

On November 5th, the 18th Asia Model Festival, the grand finale of which is the ‘Asia Model Awards’, Asia’s largest entertainment festival, was held, with models, Asian singers, actors, SNS stars, celebrities, and entertainers participating, and Brian was the sole MC.

This event, which started with an Asian traditional costume fashion show, featured a beauty gala show <War, Peace, and…> prepared by the Korea Makeup Professionals Exchange Association, and a fashion show by designer Lee Chung-chung, who won the International Cultural Exchange Award (Minister of Culture, Sports, and Tourism Award). On this day, congratulatory performances by the winners Nine Eye, Lusemble, VANNER, Signature, and Ghostline were also held.

In particular, models from 24 Asian countries who participated in this event received a plaque of appreciation from the city of Busan for their active participation in the successful hosting of the ‘2030 Busan World Expo’, the ‘World Economic and Cultural Olympics’, through their respective cheering videos on SNS. A total of 340 videos recorded over 50 million views worldwide.

The Asia Model Awards selects and awards artists who have performed the best in the Asian entertainment sector, including not only models but also actors, singers, fashion, and beauty, every year.

The ‘2023 Asia Model Festival’, a true global event, had over 20 power influencers from 7 countries with over 60 million followers participate as winners and celebrities, and all content was promoted globally in real time online.

This event was participated by Pantu, Oracle Dermatology, Hims, Aroma Life, Spofid, Koala Karma, bnh Cosmetics, Raydel (Polycosanol), Galderma (Restylane), Winners, Wooznex, Jingchi Korea, The Diet0313, Seoul League, HPT COREA, Gwangcheonbyeol Food, and Gwangmyeong Take Hotel.