The Birth of Korea’s Ultimate Senior Beauty and Fashion Icon
Seeking the next icon who will showcase the excellence of K-Culture and K-Fashion on a global scale.
Taking the first step toward the pinnacle of Asian prestige. We invite you to the most honorable and brilliant runway, where Korea’s representative senior models will be chosen.
“The Shining Second Act of Your Life: Representing the Pride of Korea”
Face of Korea – Senior is the official competition to select the national representative models for the senior category of Face of Asia, the largest model festival in Asia. This is the ultimate opportunity to prove the dignity and stories you have built over time on stage and to engrave the overwhelming charm of K-Seniors on the global stage.
One day between July 23 and 26, 2026
Main Hall, Convention Center, High1 Resort (Gangwon Province)
Open to Korean citizens aged 45 or older, regardless of experience level
TBA
Eligibility
Open to all Korean seniors with a heartfelt passion for the runway.
Aspiring Professional Models
Those dreaming of becoming senior models to grace the runway and brand pictorials
Lifestyle Icon
Those who will lead the K-Senior trend with their own fashion sense and charm
Passionate Challengers
Those who wish to move beyond ordinary daily life and reach a turning point with the special title of National Representative
Competition Structure
A perfect senior debut journey: from systematic training by professional instructors to shining on the photo wall and glamorous runway, culminating in brand model opportunities and a national representative award ceremony.
01. Senior Master Class (Intensive training by professional instructors)
“The perfect preparation process to become a professional model”
We provide a curriculum led by Korea’s top-tier model instructors. From solid foundation building in runway walking and pose correction to personal branding and SNS content creation, we cultivate the skills required to become an all-rounder senior model.
02. Online Popularity Voting (Creating stars with fans, online voting)
“The Next-Generation Senior Icon: Chosen Directly by the Public”
Participants’ profile photos and engaging videos will be showcased through our dedicated app.
This key evaluation process goes beyond expert critiques, reflecting public empathy and support via real-time voting to objectively prove the star quality and commercial appeal needed to succeed in the actual market.
03. Photo Wall Event (Capturing Special Moments, the Photo Wall Event)
“A Moment for Everyone to Shine as the Star of the Festival”
At our stunning official photo zone, both participants and visitors come together to capture new and extraordinary moments in high-quality photography.
04. Runway & Performance (Walk with confidence, the Runway and Performance)
“Showcasing Your Individual Charm on a Global Stage”
Showcase your refined skills, perfected through training, on the runway under dazzling lights.
Express the profound style shaped by time and overwhelming confidence before a global audience.
05. Brand Model Selection (Real-world business opportunities, Brand Model Selection)
“A Seamless Transition from Runway to Professional Model Career”
Evaluations are conducted in direct partnership with actual sponsors and global brands targeting active seniors.
We offer practical opportunities to be assessed for commercial potential and selected as an official exclusive model.
06. Awards Ceremony (The glorious finale, National Representative Awards)
“An Ode to the Beauty of Taking the Challenge”
Revealing the prestigious senior models and awardees who will stand on the Asian stage as representatives of Korea.
The grand finale concludes with a trophy ceremony under the spotlight, celebrating a shared journey of inspiration and triumph.
Highlights
A Hybrid Festival Hub: Bridging Unique Traditional Cultures with the Latest Beauty and Fashion Trends
Participant Benefits
Unprecedented benefits and exclusive privileges await the final winners and top performers who pass the local preliminaries.
Official Qualification for “FACE of ASIA”
Final winners and top awardees will earn official qualification to compete as South Korean representatives in “FACE of ASIA – SENIOR,” Asia’s premier modeling stage.
Official Debut on Designer Fashion Show Runways
Selected top senior models will be given the exclusive opportunity to walk the runway for world-class designers participating in the ‘Asia Open Collection.’
Selection as Exclusive Brand Models and Content Production
Casting opportunities as official brand ambassadors for our sponsors and professional support for high-end pictorial and video profile production to fuel your journey as a senior creator.
Benefits for All Participants
Complimentary Portfolio Package: Including Photo Wall and Individual Runway Photos/Videos
Inquiries & Consultation
The One to Prove the Beauty of South Korea—It’s You.
Begin Your Grand Journey to Becoming a National Senior Model Now.
Application & General Inquiries: amfoc.org@gmail.com / +82 2-548-5777 (Hours: Weekdays 10:00–18:00)
Sponsorship & Partnership Inquiries: amfoc.org@gmail.com
