The National Selection: Korea’s Next-Generation Models Leading the Future of K-Culture

Beyond Asia and toward the world—the journey of the next K-Star begins here.

Join the most glamorous and prestigious runway where Korea’s talented kids and junior models prove their true potential.

“Where the potential within me becomes the light that represents Korea.”

‘Face of Korea – Kids & Junior’ is the most prestigious competition for selecting Korea’s next-generation models who will lead the future of global K-culture.

Winners selected here will earn the title of ‘National Representative’ and advance to ‘Face of Asia’—the largest final stage in Asia—to launch their careers as global stars.

Open to all Korean national kids and junior models who dream of becoming the next K-Fashion icon or K-POP star.

The next-generation rookies who will brighten the runway with their pure charm and boundless talent.

Aspiring stars who are crafting their own distinct identity and charm through a walk full of personality.

Next-generation icons proving their overwhelming presence and potential, rivaling that of professional models.

Competition Structure

It is the ultimate debut journey for the next generation of K-Stars—starting with personalized training from expert instructors, moving through a special photo wall and a national representative runway, and culminating in actual brand casting and a prestigious awards ceremony.

Tailored Training by Expert Instructors

Top-tier models and choreography directors lead the program, providing expert guidance on posture, runway walking, and photo posing.

This practical incubating course ensures children reach their full potential on stage while building the essential foundations of a future star.

“Online Voting: Creating Stars with Fans”

The official online voting is held to determine the next generation icon beloved by the public.

Through our dedicated app, participants’ profiles and videos will be showcased, and fans’ support scores will be aggregated to objectively evaluate their star quality and public appeal.

“Photo Wall Event: Capturing Extraordinary Moments”

A celebratory festival for both participants and their families.

Under the spotlight of global press and audiences at the glamorous official photo zone, children take their proud first steps as models, with every glorious moment captured in high-quality photography.

Building on the skills honed through intensive training, participants take the stage on a grand runway. Dressed in outfits that showcase the latest K-fashion trends, they unleash their charisma and confidence, proving their potential as national representative models of Korea.

“Real-World Brand Model Casting”

Representatives from Korea’s leading kids and junior fashion brands and magazines participate directly in the evaluation process.

Based on their performance on stage, we provide exceptional business opportunities for participants to be selected as exclusive models or ambassadors, supporting their official debut as professional models.

This is the official announcement of the national representatives who will compete in the Asia Model Festival.

We celebrate every participant who has overcome the rigorous journey, culminating in an emotional finale where the honored winners receive their trophies under the dazzling spotlight.

Beyond a mere competition, the beginning of a systematic incubating journey toward global stardom.

Participant Benefits

We offer a complete suite of exclusive benefits designed to launch your global career—from entry to Asia’s most prestigious final stage and high-quality portfolio development to opportunities for exclusive brand contracts and professional runway debuts.

Contact & Inquiry

Where my child’s dream becomes the star of Korea.

Take your first great step toward becoming a global K-Culture icon today.

• Email: amfoc.org@gmail.com

• Phone: +82-2-548-5777

• Inquiry Hours: Mon–Fri, 10:00–18:00 (KST)