A total creative festival where your outer brilliance, inner wellness, and the passion for K-Culture converge.
Global beauty brands, wellness medical experts, high-end models, and creators unite with the world-renowned energy of K-POP performance. Beyond makeup and fashion, a massive hybrid business platform is unfolding now, encompassing your inner beauty and the latest global music trends.
“The Future of Asian Beauty: Where Your Runway, Wellness, and K-POP Converge.”
AMF Beauty Festa is a next-generation total platform that seamlessly integrates B2B business with a B2C festival. It combines spectacular showcases from cosmetics and fashion brands with the expert insights of medical professionals dedicated to inner beauty, all amplified by the explosive energy of K-POP competitions. By fusing intuitive performance with high-end beauty expertise, it is the ultimate festival optimized for real-world marketing, designed to resonate globally and instantly through the lenses of international influencers.
July 23rd, 2026 – July 26th, 2026
High1 Resort Convention Center Main Hall (Gangwon Province)
(※ Schedule and venue are subject to change without prior notice depending on circumstances.)
Eligibility
Key figures leading the Asian pop culture, fashion, and beauty industries will be invited to join this prestigious event.
Trendsetters who will experience trendy new products and wellness care while producing high-quality beauty content for a global audience.
Aspiring stars dreaming of their runway debut and being selected as exclusive models for premier beauty and healthcare brands.
Aspiring artists and entertainment professionals seeking systematic training, a spectacular debut stage, and global casting opportunities for your next step.
Medical specialists and clinics seeking to promote fundamental beauty—including inner beauty, anti-aging, and body aesthetics—while enhancing professional credibility.
Event Structure
Experience the ultimate hybrid festival: from innovative beauty and wellness sessions to your brilliant Summer Collection, a runway for all generations, a real-world K-POP debut, and a prestigious global networking awards.
Experience the ultimate hybrid festival: from innovative beauty and wellness sessions to your brilliant Summer Collection, a runway for all generations, a real-world K-POP debut, and a prestigious global networking awards.
Experience Zones & Interactive Live Studios
Experience the fusion of beauty and science at our Medical Wellness Zone. Professional doctors will be available for your personal inner-beauty consultation. Capture and share these expert insights through our Live Streaming Zone, where your interactions and product reviews are broadcasted live to a global audience.
Experience the fusion of beauty and science at our Medical Wellness Zone. Professional doctors will be available for your personal inner-beauty consultation. Capture and share these expert insights through our Live Streaming Zone, where your interactions and product reviews are broadcasted live to a global audience.
Industry Awards & Global Networking
Honoring the brands, influencers, and distinguished medical professionals in the ‘Beauty & Wellness Contribution’ category who have shone throughout the year. > Following the ceremony, an exclusive private party will facilitate powerful business networking among brands, medical experts, models, creators, and entertainment industry leaders.
Honoring the brands, influencers, and distinguished medical professionals in the ‘Beauty & Wellness Contribution’ category who have shone throughout the year. > Following the ceremony, an exclusive private party will facilitate powerful business networking among brands, medical experts, models, creators, and entertainment industry leaders.
Partner with Us
Where your beauty brand, medical expertise, and K-POP vision become global trends.
Join our innovative creative festival—a one-stop solution for beauty marketing, medical branding, and next-generation global idol casting.
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Inquiries: amfoc.org@gmail.com
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Phone: +82-2-548-5777 (Asia Model Festival Organizing Committee)
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Office Hours: Mon–Fri, 10:00 – 17:00 KST (Closed on Weekends and Public Holidays)
Inquiries: amfoc.org@gmail.com
Phone: +82-2-548-5777 (Asia Model Festival Organizing Committee)
Office Hours: Mon–Fri, 10:00 – 17:00 KST (Closed on Weekends and Public Holidays)
