2026 Face of Asia: South Korea’s National Model Search.
Face of Korea is the official competition to select models who will represent South Korea at ‘Face of Asia,’ the centerpiece of the ‘Asia Model Festival’—the largest model and fashion festival in Asia.
“From Asia to the World—Ignite Your Inner Potential.”
Moving beyond a traditional pageant, Face of Korea serves as a premier platform to launch global influencers and future entertainers across the fashion and lifestyle industries. Take the challenge today to become the face of South Korea and take center stage alongside Asia’s finest models!
May 2026
June 2026 (Individual Notice / Official Website)
June 2026 | AMF Global Training Center, Gangnam-gu, Seoul (Detailed location to be notified individually)
Late June – Early July 2026 (TBD)
One day between July 23–26, 2026 | Main Hall, Convention Center, High1 Resort, Gangwon-do
(※ Schedule and venue are subject to change at the organizer’s discretion.)
Eligibility
Any aspiring or rookie model in South Korea with passion and talent is eligible to apply.
South Korean citizens (including overseas residents) or foreign nationals residing in Korea.
Ages 17 to 30 (As of 2026)
Female: Min. 168cm | Male: Min. 180cm
No restrictions on overseas travel or participating in the ‘Face of Asia’ Grand Final.
Candidates with existing agency affiliations must have no restrictions on participating in this competition and future Asian events (Prior consent from the agency is mandatory).
Competition Structure
An overwhelming journey toward the Grand Final to select Asia’s top models through rigorous verification—including professional camps and online voting—followed by national costume performances representing 25 countries and exclusive brand showcases.
01. First Round: Application Review
Details: Evaluation of online applications and photo/video portfolios
Judging Criteria: Physical proportions, image, and motivation for applying
02. Second Round: In-Person Audition
Details: Camera test, runway walking, self-introduction, and talent demonstration
Judging Criteria: Proportions, runway walking skills, expressiveness, and confidence
03. Pre-Event Promotion
Details: Profile photo shoot, brand-sponsored editorial shoot, and intensive training for runway and posing
Judging Criteria: Camera eye contact, brand understanding, and professionalism/sincerity
04. Online Voting
Details: Public voting via the official voting platform and viral missions on personal social media (SNS) channels
Judging Criteria: Popularity, fandom building potential, digital communication skills, and star quality
05. The Grand Final
Details: Opening gala show, brand fashion shows, and sponsored dress/suit parade (Final score combined from expert judges and online voting results)
Judging Criteria: Stage presence, live performance, and final interview
Highlights
Participant Benefits
Finalists and winners will receive exceptional benefits to launch a successful career as a model.
Official Qualification as South Korean Representative (TOP 5)
Direct entry ticket to the ‘2026 Face of Asia’ Grand Final scheduled for the second half of 2026, with full support for training and accommodation
Exclusive Album Release and Music Video Production for the Winner
The 1st place winner will be exclusively granted an exceptional K-Artist debut opportunity, including an official album release and a high-end music video production.
Prize Money and Awards
Grand Prize (Grand Prix) and Category Sponsor Award winners will receive total prize money of 20 million KRW along with additional prizes from beauty and fashion sponsors.
Selection as Exclusive Brand Model
Opportunities to serve as ambassadors and exclusive models for official sponsors (cosmetics, fashion, beauty brands, etc.)
Management Contract
Support for exclusive or agency contracts with leading domestic and international model agencies for top-performing participants
Portfolio Provided
All finalists will be provided with high-end profile photos and videos captured by Korea’s top photographers.
